B2BOutbound for agencies & web shops

Outbound, done right.

Researched, personalized outbound for marketing agencies and web design shops — email, LinkedIn, warm AI voice, and SMS. Engineered to land in the inbox, not the spam folder.

SC
Sarah Chen
Founder · Northbound Studio
In sequence
Email
Queued
LinkedIn
Queued
Warm voice
Queued
SMS
Queued
Meeting booked
15-min intro · added to calendar
Built for higher reply rates
The lift personalized, multichannel sequences are designed to deliver over generic, single-channel blasts.
0
Channels in every sequence
Email, LinkedIn, warm voice, and SMS — all fed by research done before a single message goes out.
0 min
From hot reply to callback
A warm AI voice agent calls interested replies back in minutes — while the intent is still fresh.
The problem

Most outbound burns the thing it depends on.

Generic blasts torch domain reputation before they ever book a meeting. The list goes stale, the rep guesses, and the inbox quietly stops listening.

Typical outbound
  • One shared domain — every send puts the others at risk
  • The same message to every lead on the list
  • Volume pushed until the domain gets flagged
  • A hot reply sits unanswered for a day or more
Cornell, engineered
  • Isolated sending domains for every single client
  • Every message written from real lead research
  • Fixed caps — scaled by adding inboxes, not cranking them
  • Warm voice and SMS follow up the moment someone replies
The system

Four channels. One sequence.

Every lead is researched first — then moves through four channels, in order, until it replies.

STEP 00 · THE FOUNDATION

Research

Every lead is profiled before a single message goes out — company, role, recent signals, and the reason it's worth reaching out at all. The four channels only work because the research comes first.

CHANNEL 01

Email

Personalized sends from warmed, isolated domains — capped to protect deliverability, not chase volume.

CHANNEL 02

LinkedIn

A parallel touch that reinforces the email and gives the lead a second reason to reply.

CHANNEL 03

Warm voice

The instant a lead replies interested, an AI voice agent calls, qualifies, and books the meeting.

CHANNEL 04

SMS

A short, well-timed text on the warmest replies — the nudge that turns "interested" into a booked call.

The doctrine

Deliverability is the business.

A booked meeting means nothing if it cost you the inbox that booked it. Three rules we don't bend on.

  • 01

    Domain isolation

    Every client sends from their own domains — never shared, never mixed with another reputation.

  • 02

    Sending discipline

    A fixed daily cap per inbox. More reach comes from more inboxes, never a higher number.

  • 03

    Continuous monitoring

    Inbox health is tracked live. Sending pauses automatically, well before reputation is at risk.

Inbox health
All systems nominal
getcornell · inbox 0117/30
getcornell · inbox 0221/30
cornelloutbnd · 0113/30
cornelloutbnd · 0219/30
trycornell · inbox 0115/30
trycornell · inbox 0220/30
Your systemgets sharper
Every reply
Every call
Every booking
Every test
Phase 2 · Intelligence layer

Every touch makes the next one better.

The optimization layer turns your campaigns into a system that learns. It studies who replies, what converts, and what falls flat — then refines targeting and messaging on its own, so each month outperforms the last.

  • Learns your ICP

    It sharpens who to target by watching who actually opens, replies, and books — not who looked good on paper.

  • Knows your market

    It tracks the angles, hooks, and offers that land in your niche — and quietly drops the ones that don't.

  • Compounds every month

    Every reply, call, and booking feeds back in. The longer it runs, the better it knows what works for you.

Available as an add-on to any retainer once your campaigns are live and producing signal worth learning from.

Pricing

Start with a Pilot. Scale once it's working.

No retainer required to begin — the Pilot proves the system on your own pipeline before you commit to anything ongoing.

Pilot · start here $500one-time

A real campaign, not a demo.

A live, limited outbound campaign on your own market — so you see the system actually book meetings before stepping up to a retainer. Non-refundable, and credited toward your first month if you continue.

Start the Pilot
Core
$2,497/mo
+ $750 setup
The full email + LinkedIn outbound system, run end-to-end on your pipeline every month.
  • Personalized email + LinkedIn
  • Dedicated isolated domains
  • Monthly reporting & optimization
Get started
Most popular
Scale
$2,997/mo
+ $997 setup
Everything in Core, plus the warm AI voice agent and SMS that follow up every interested reply in minutes.
  • Everything in Core
  • Warm AI voice + SMS on replies
  • Self-learning optimization
Get started
Partner · invite only
$4,997/mo
+ $1,497 setup
Everything in Scale, run across multiple markets with priority strategy and the Intelligence layer included.
  • Everything in Scale
  • Multi-market campaigns
  • Intelligence layer included
Request an invite
Pay annually and get one month free, with setup waived. Cancel anytime — effective the next cycle. Questions? Book a call.
Book a call

Fifteen minutes. Straight answers.

We'll look at your current outbound, tell you honestly whether the Pilot makes sense, and go from there.

  • No slide deck, no pressure
  • A clear read on whether outbound fits you
  • If it's not a fit, we'll say so